. CSR | Imagindustries

Corporate Social Responsibility

Mission Statement

We are in the business of touching. Touching brands. Touching Consumers. Touching the hope for better lives. Our mission is to profitably provide more meaningful relationships between consumers and commerce. And, we never forget that we owe our existence to both. Through any number of services, our motto is that commerce can be compassionate. Collaboration is the key. In fact collaboration is paramount in order to be sustainable and to ultimately stand the test of time. We feel an obligation both to our community and our world in both actions and words. We respect clients, the environment, our employees and are strong advocates for the dignity and best interests of all mankind. Our CSR is proof of that. Our many philanthropic efforts bring compassionate commerce to life. We are the stage upon which brands demonstrate their unique propositions and consumers touch their dreams.

We aim to focus our attention via arts, sports, cultural and environmental platforms to benefit causes that are closest to our heart; communities, children and the most in need.

CASE STUDY

AME Jewels 4 Good

HKDR, Art in Hospital, Operation Smile, The Jane Goodall Institute and Mother’s Choice

 

Our Client

AME GALLERY a Hong Kong Jewelry retail store introducing contemporary fine jewelry, created by artists from all corners of the world, offering masterpieces that are handcrafted using precious materials.

 

Challenges

Imagindustries was asked to create and launch a CSR program whilst enticing new and old clients to purchasing the fine jewelry and to raise funds for a charity as a percentage of sales.

 

How we did it

Imagindustries supported AME in launching its CSR program with a set of collaborations with reputable charities of note worthy causes. Even1; HKDR, Art in Hospital, The Jane Goodall Institute and Mother’s Choice. Event 2; Operation Smile. All events were held at the AME Gallery in the Center of Hong Kong.

 

Results

Guests made purchases at the gallery after listening to the charity project presentation and interacting with the charity lead. Sales were achieved and increased with percentage of profit shared to charities gaining heightened awareness of the new link and positioning of the gallery with charities.

CASE STUDY

Help Fundraiser

Philippine Typhoon Charity

 

Our Client

Known as Super Typhoon Yolanda in the Philippines, one of the most intense tropical cyclones on record, devastating portions of Southeast Asia, particularly the Philippines on November 8, 2013.It is the deadliest Philippine typhoon on record, killing at least 6,300 people in that country alone. Haiyan is also the strongest storm recorded at landfall.

 

Challenges

Known as Super Typhoon Yolanda in the Philippines, one of the most intense tropical cyclones on record, devastating portions of Southeast Asia, particularly the Philippines on November 8, 2013.It is the deadliest Philippine typhoon on record, killing at least 6,300 people in that country alone. Haiyan is also the strongest storm recorded at landfall.

 

How we did it

With our partners and collaborators; sponsors, venue and guests were invited to an exclusive auction on one night only.

 

Results

HKD850,000 was raised in a short evening of auctioneering. All were blown away by the level of giving from the guests. All pulled together to help achieve an extremely successful fund raising event and follow up. As agreed and on time the charity used all the funds raised to purchase fishing boats to replace those lost by families along the hardest hit coastal regions. To the donors surprise the charity and fishing families chose to name the boats after the name of the donors, a touching reminder of the importance and impact of every act of charity however small.