. Digital Marketing | Imagindustries

Digital Marketing

Nothing Achieves Like Achievement

Imaginative Services Include

  • Website Audit
  • Consulting
  • Web Design
  • Content Marketing
  • Inbound Marketing
  • Email Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Ecommerce Platform
  • Web Analytics
  • Search Engine Optimisation
  • Paid Search Advertising
  • Digital PR

CASE STUDY

Smile Center

Services include

  • Press release writing
  • Translation services
  • Event management
  • Public Relations
  • Social Media Management
  • Online Advertising

Our Client

Smile Center, a Swiss cosmetics teeth-whitening specialist, was one of the first of its kind in Hong Kong and is located in Lan Kwai Fong, heart of Central. They cater to both male and female clients from their early 20s to late 40s who are looking for cosmetic dentistry options, from teeth whitening to application of teeth jewels (a new trend popular in the West and now Asia).

Challenges

Although the target customers are familiar with teeth whitening, application of Swarovski on their teeth was a very new concept so we had to introduce this to the public and make them feel confident about this service, both the process and its safety.

How we did it

We were tasked to organize a press conference inviting select media to attend. At the event, we organized a short product demonstration for guests to see how easy and pain-free this service was. A press kit including photos and press releases together with sample products were sent out to various publications who later on featured Smile Center in both print and online media platforms.

Results

Some local bloggers were also invited to the event and they have helped spread the word about the service and have encouraged their followers to book an appointment at Smile Center. This was complemented by online advertising via local beauty and lifestyle websites to promote Smile Center to its target audience.