. Graphic Design | Imagindustries

Graphic Design

Imaginative Services Include

CASE STUDY

Miele Video Book

Services Include

  • Account Servicing
  • Conceptual development
  • Sourcing
  • Design & Layout
  • Copy Writing
  • Image & Video Editing
  • Music Arrangement
  • Quality Control
  • Product Testing
  • Logistic Safety & Shipping
  • Project Management

Our Client

Miele is a German-based manufacturer of premium, innovative domestic appliances, commercial equipment and fitted kitchens since 1899. Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service.

Challenges

With the success of producing Miele brand books, Imagindustries was tasked directly from Miele HQ to explore a way to communicate Miele’s position in the market as the leader in kitchen appliance technology which also pays homage to its heritage targeting the top property developers in China. Imagindustries created a book that combines the best of traditional printing with embedded digital display device allowing the Miele’s message to be conveyed in an interactive way

How we did it

Working with our trusted long time vendors, we were able to narrow down the factory fitting for the task which involves having the capacity to print high quality publications as well as building advance digital displays under one roof. We conceptualized the digital book from design to content from cover to cover and also went through numerous testing’s to ensure the product is presentable, durable and minimizing potential technical issues and safety in logistics.

Results

This enabled Miele to uniquely showcase their company profile, accolades, signature projects in a luxurious packaging combined with digital interaction. Internally impressing top level management and also property development partners in China in aim to develop future business opportunities. The book marks as one of the newest form of marketing collaterals from Miele to show clients that they are always looking for new approaches to how they produce their products and market the brand.

CASE STUDY

Lee Jeans

Services Include

  • Branding

  • Graphic Design & Layout

  • Image retouch

  • Design & Branding Consultancy

  • Company Collaterals

  • Server Hosting

  • Printing Production

  • DVD Production

  • Packaging Design & Production

  • Delivery

  • Translations & Proof-reading

Our Client

Lee is an American brand of denim jeans and has been around since 1889. Lee Jeans, one of the oldest brands in the business has always been a pioneer in the denim industry. Dedication to innovation and craftsmanship with the introduction of the zipper fly in 1920’s to the recent Jade and Magma fusion lines. The brand is sold in over 80 countries with a very strong presence in Asia and China markets.

Challenges

For the second season running, Lee turned to Imagindustries to create and produce their F/W 2016 Visual Merchandising Guideline Execution pack. The pack, consisting of a 143-page Guidebook, DVD pack contains all the needed materials, directions and instructions on how each campaign image, tagline, display advertising are to be used by the whole of the Asia Pacific and China region. This was a delicate task of managing and communicating to multiple regional office requirements, proof reading to the finest details and managing project deadlines.

How we did it

By extensively researching on the brands past visual and merchandising campaigns and studying past brand guidelines, this sets the foundation for our team to understanding what is needed for the task on hand. Managing deadlines for campaign images and materials was very crucial as each visual will be redesigned into different shapes, size and format to accommodate for all media and production platforms across Asia. We kept a close and transparent communication with the client on a day to day basis to ensure day to day work progress.

Results

The delivery of the pack enabled Lee regional head office to professionally communicate the brands core values and upcoming campaign focus across Lee’s offices in Asia Pacific and Greater China regions. Imagindustries service in advising Lee in selecting taglines, images, sizing for their collaterals demonstrates our integral role in the project.

CASE STUDY

Fiorucci Book

Services Include

  • Guest Invitation

  • Press Release Clipping

  • Backdrop & Collaterals

  • Media Relations

Our Client

A mega brand and trend setter in the 70’s through early 90’s, Fiorucci set out to reconquer the world. With new flag ship stores and collection being launched simultaneously firstly in Hong Kong then in Shanghai a campaign was to play a major role in communicating the launch and positioning of the brand.

Challenges

With such a huge history and material to draw from it was essential that the team didn’t solely rely on iconic past images but use this as impetus to make current and exciting for new customer base whilst reigniting passions of the original Fiorucci generation.

How we did it

Based in Hong Kong Imagindustries looked at bringing an international team together to execute the vision of CEO Guy Paillard. Merging iconic Fiorucci graphics, blending contemporary fonts with enticing, vivid tag lines and copy; reinvigorated and emphasized the positioning. Brining together celebrity photographer and stylist to create the imagery that would bind the vision with reality, projected the brand as the go to brand of the fashion savvy.

Results

Using old and new styles of printing and materials for the look book conveyed heritage and a look to the further for the brand, maintaining consistency with the vision and business plan. Franchisees and distributors were empowered and drew their vigor from the new look driving sales whilst customers were inspired.