“Everything you can imagine is real.”
− Pablo Picasso
Imaginative Services Include
- Marketing Strategy
- Think Tank
- Corporate Cross-Function Alignment
- Graphic Design
- Database Marketing
- Social Media
Fiorucci Marketing Campaign
- General Operations
- Store Project Management
A mega brand and trend setter in the 70’s through early 90’s, Fiorucci had seen better days. With a plan to license across all its product categories the brand owner looked at leveraging off Fiorucci’s iconic status of yester year to build sustainable revenue streams.
Fiorucci had no or limited footprint, having disappeared out of site and mind for more than a decade. Selling licenses without a strong core prêt-a-porter collection coherently promoted and distributed internationally; success was shown to be limited.
How we did it
Imagindustries understood that Fiorucci’s past iconic status was something to build on, reinvigorating the brand and making it current, not solely relying on the past. As a trend setting brand we had to be trend setters and be present. Whilst building the creative, production, operation and retail teams, a full collection, marketing campaign, design and project management of flagship store and distribution plan was rolled out. Guy Paillard vision was that of collaboration with the world’s top creative’s to support the launch of Fiorucci’s first collection and Hong Kong 5 floor flagship store, showcasing all product categories.
- Launch of collection and flagship store HK
- Launch Shanghai flagship store
- Inward investment over USD10 Million
- China franchising
- Press coverage
Gamevice Marketing Campaign
- Marketing Strategy HK
- In-store Promotions
- Press Release Clipping
- Media Relations
Founders behind Oculus bring mobile console gaming to reality. By combining the latest iOS device from Apple with Gamevice, the best mobile gaming experience to date is provided. Gamevice delivers the controls and with over 800 games on Gamevice Live a gaming rig and a library of games is given in the palm of the gamers hands.
New in the market, Gamevice distributor required creative and viable marketing strategy to strengthen their retail rollout plan. Coordination between Gamevice its distributor and retailers to instill coherent brand message and promotional plan was required. Making an impact whilst competing with choice after choice of non competing brands products was essential to make Gamevice stand out, be picked up, tried and purchased. Imagindustries was assigned to analyze best marketing and promotional strategies to present to distributor and distributors to ensure most effective ROI.
How we did it
Primarily choosing below-the-line marketing strategy, Imagindustries aligned a succession of interactive activities where target customers came to know, understand and associate with Gamevice as a must have lifestyle product. Creation of a social media competition was use to find Gamevice girls, used to promote Gamevice online, in stores and at organized events. Online competition created a buzz. Press were introduced and given Gamevice to test and play with, press releases were published with editorials. Launch at retail stores was supported by press, on-line activities and in-store promotions
- Increase in point of sales
- Press release and Clipping
- Social media
- Increased sales
Candy Crush Soda Candy Marketing
Candy Crush Saga is a very popular mobile game among the Hong Kong locals and a global phenomenon. Candy Crush brand owner King aimed at launching new product lines such as the candies.
King and master license holder requested a marketing and promotion strategy relying on the brands existing formidable online gaming statistics. The objective was to activate the new product line of candies via in store promotions maximizing the spend for the ROI and creating a brand expe- rience close to heart. Our job was to create brand relevant and attractive promotional in store events to attract B2B retailers and distributors with B2C end customers, facilitating sales via pop-up stores and online outlets.
How we did it
Online promotion coincided with pop-up store at HMV Causeway Bay, attracting footfall to the promotional booth, interact with the games and create sales.
Many media attended the event and was happy to meet the Candy Crush mascots and to play the games providing extensive exposure both online and print in Hong Kong.